FARRELL
about.
I’m Jackie Farrell—UI/UX designer, visual storyteller, and crypto onboarding obsessive.
I design structured, narrative-driven experiences that make complex systems feel navigable. My background in comics taught me how to guide attention, control pacing, and communicate through design—even when words fall away.
Now, I apply that same narrative precision to Web3.
I focus on simplifying the user journey across DeFi, DAOs, and crypto products that too often feel gatekept. I’m invested in making blockchain tools more accessible—especially for users new to the space.
My design approach is intentional, restrained, and user-first. Every interaction earns its place.
